As we at Timesavers celebrate our 75th year in business we are looking to add a Brand Strategist to help grow the marketing team and help manage branding within different companies & future acquisitions under the Timesavers umbrella. Timesavers is an industry leader in both the woodworking and metalworking industries, providing sanding and finishing solutions to our customers.
The primary role of the Brand Strategist is to develop and execute all product strategies associated with growing Timesavers umbrella brands. The Brand Strategist should have the ability to think strategically and work with the Marketing Manager to identify and develop new markets and product opportunities by communicating with end-users, rep agents, and regional managers to help identify different but cohesive brand strategies within the Timesavers umbrella. The Brand Strategist will also be responsible for assigning day-to-day tasks to the Marketing Coordinator.
Responsibilities for Brand Strategist
- Extensive research & analysis on each of the brands under the Timesavers umbrella
- Identify and define each brand’s strategy, including customer base, personas, and messaging
- Work with Marketing Manager to define and create compelling three-or five-year category and product portfolio strategies and priorities that are relevant to consumers by category by optimizing multi-branded product portfolio
- Developing content governance for tone, style, and voice of all content throughout each brand
- Managing all websites under the Timesavers umbrella to ensure brand symmetry
- Collaborate with dealer partners on brand strategy and messaging throughout the brands
- Manage and own all trade show strategies for each brand, including message, and goals. Identify additional industry shows a brand should be attending. Work with the Marketing Coordinator to execute trade shows effectively
- Identify key strategies for increasing brand awareness, and continuing to grow the company’s strong reputation
- Assign day to day tasks to the Marketing Coordinator
Qualifications for Brand Strategist
- Bachelor’s degree in business, marketing, communications, or a related field
- 5+ years of experience in brand management or related role
- Strong knowledge of various tools such as WordPress
- Excellent analytical skills and a knack for data analysis
- Strong written and verbal communication skills
- Skilled in writing and editing content with an attention to detail
- Strong prioritization, organization, and project management skills
- Ability to travel as necessary to industry events, other production facilities, etc.
- Ability to work at either our Maple Grove, MN or Kalamazoo, MI facility